As a marketing consultant, experienced social media and online marketing strategist, she carved out a fitting niche as an extension of who she is while utilizing what she has learned about business, recovering from tragedy, relationships, and marketing. What was the social media platform that helped her re-establish herself?

JoAnne’s Upbringing. Both of her parents were entrepreneurs; her father was in construction and her mother had a needle point retail business. Her parents instilled the importance of family. Supportive family. She was in the middle of two siblings: one older brother, one younger. Her brothers are also entrepreneurs. Life skills were important. Her parents provided a stable, close family life. They ate evening meals together. She felt cared for and was treated well. We discuss financial stability in a home of entrepreneurs.

What is an effective marketing campaign? One that combines the right ingredients. The recipe is individually tailored to each client; JoAnne’s philosophy and approach. Find out JoAnne’s answer to these three questions: What does every entrepreneur think when looking at an opportunity? What has happened in digital marketing? How does one manage their professional online brand?

Mentoring Tips

After listening to our conversation:

• Read two of JoAnne’s blog articles. The links are in the Mentoring Conversation Resources below: 6 Ways to Use Video in Your Marketing and Marketing Trends for 2019.
• Update your digital marketing strategies to address the 2019 marketing trends you read about.
  • Connect with JoAnne Funch and get help with your marketing strategy.

Mentoring Help

• Join a WeMentor Entrepreneurial Leadership and Mentoring LAB! Take a leap forward in your business and in your life!
• Subscribe to this podcast.

What Every Entrepreneur Thinks When Looking at an Opportunity     Episode 164    

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