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JoAnne Funch, an expert on LinkedIn and today’s podcast guest, says LinkedIn is much more than a job seekers’ marketplace and a recruiters’ paradise. It is now being used as a professional tool to manage your brand and reputation. Find out how in our conversation. You will also learn how best to use LinkedIn. We use my profile as an example. DOWNLOAD
LinkedIn has changed since its launch in 2003. In 2011 it was taken public and then acquired by Microsoft at the end of 2016; credited as the largest acquisition in tech’s history, $26.2B. LinkedIn, in 2017, unleashed its biggest makeover since its inception. I remember teaching at St. Catherine University and posting my first curriculum vitae on LinkedIn. JoAnne and I talk about how social media has changed how we do business. She has lots of suggestions for you.
Are you being bombarded like I am with an uptick in online course offerings? How many impulsive decisions have you made? We discuss how to approach taking online classes and how you can shift with the marketplace. What is JoAnne’s perspective about thumbs up, liking posts, and automatic postings?
We discuss the strategy behind her two blogs: marketing dish and LinkedIn for Business. Find out how and why we post content. Why doesn’t the pitch and prey method work? How can you repurpose and republish content? Where? How do you change what shows up in your news feed?
I appreciate JoAnne’s wisdom and commonsense approach to online marketing strategies and LinkedIn. You will too.
Mentoring Tips
After listening to our conversation:
- Update your LinkedIn profile using JoAnne’s free guide above.
- How you show up online matters. Implement JoAnne’s basic tips for beginners she mentioned. Try her 15-minutes a day approach to building an intentional LinkedIn community.
- And, Build Trust Online:
- Build a network of people: potential clients, mentors, referrals.
- Nurture relationships: requires effort and attention, messaging them. Be thoughtful.
- Don’t try to sell and close on the first interaction. That destroys the ability to build trust with those you are trying to serve.
- Be Helpful. Be a “Go-Giver” before looking to get something.
- Be curious to get to know people online. Reach out.
- Working hard on building your reputation works!
Mentoring Help
- Join a WeMentor Entrepreneurial Leadership and Mentoring LAB! Take a leap forward in your business and in your life!
- Subscribe to this podcast.
How LinkedIn Can Work For You Episode 165 Marketing Dish LinkedIn for Business
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Podcast Guest Mentor
JoAnne Funch is a marketing consultant, experienced social media and online marketing strategist. She has worked with hundreds of business clients helping them establish a marketing process, strategies and implementation of tactics since establishing her business in 1996.
JoAnne especially loves to teach and empower businesses to take control of their social & digital footprint by establishing their voice and implementing strategies. She was an early adopter of LinkedIn and has been teaching others how to use it effectively to meet their professional objectives.
She has been a LinkedIn workshop trainer for the University of Minnesota, Business and Economic Development Department, a guest presenter and speaker for organizations and conferences locally and nationally.
JoAnne works with both private companies and individuals on LinkedIn profile development, corporate training, social selling and digital marketing strategies. She stays at the forefront of the ever-changing digital marketing landscape to ensure her clients stand out in a noisy online world.
JoAnne has a deep passion for relationship marketing, transforming how professionals connect, engage and grow their business.
Episode 165: How LinkedIn Can Work For You
Author: Nancy A. Meyer, M.A.
Nancy A. Meyer, M.A., is a seasoned entrepreneurial leader, business and life mentor/coach/teacher, podcaster, author, and certified mindfulness yoga and meditation integrator (she integrates those skill sets into everything). Nancy’s compassionate and collaborative approach reinforces resilience while maintaining accountable conversations supporting how you redefine your lead while redesigning your business. Nancy calls this “Dual Innovation Leadership.” Nancy founded WeMentor, inc. in 1992 to change the leadership in our country by providing emerging and existing business owners with mentoring in Dual Innovation Leadership. She has mentored thousands and is eager to work with you! Assert self-leadership and get started today! Clients say, “Nancy is a compelling, engaging, and ‘decipher the trees from the forest’ kind of mentor, speaker, and leader. A dedicated entrepreneurial leader and mentor who role models what she preaches. Her style and candor enrich the content she delivers and the results clients experience.” Nancy accepts people where they are while inspiring them to breakthrough into new dimensions: As an Entrepreneurial Leader (Innovator), As a Competent Business Owner (Practitioner) As a Mentor (Role Model) As a Spiritual Being and Self-Leadership Master! Start by subscribing to WeMentor Mondays with Nancy PODCAST. Join your peers and...
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