Forward thinking decision makers are utilizing this New Science to shape end user experiences and glean more profits. Arming yourself with neuromarketing principles will help you also be an informed consumer. You can become more aware of tactics that could be used against you like online scams.

Why is $100B wasted on 9 out of 10 products that don’t last more than a year? What has been missing? Marketing has been more of an art than a science. Not very predictable. Terry suggests fortifying your fast-thinking, intuitive brain with the New Science of Neuromarketing. This New Science compiles research from three disciplines: neuroscience, behavior economics, and social psychology to understand how consumers make buying decisions. Neuromarketing is a holistic approach to understanding consumer behavior.

We learned in our first conversation that consumers like a predictable experience. Elegant, functional, and simplicity are infused in websites designed by Terry Wu and his team. Terry has insights into Google’s ranking system. A few of which he will pass along to you.

Below are the three areas we dive into and what we discuss about each area.

Professional Services: What is your overall goal? How do you make subtle positive first impressions with potential customers?

• When buying or serving potential customers what do you serve, a cold drink or warm drink?
• Soft chairs or hard chairs? What impression do each make on potential end users?
• What colors do you wear? What colors are intimidating? What is more attractive?
• Printed materials, what is the best layout?

Retail Industry: a big area in Neuromarketing.

• What kind of music is best in a retail store?
• Scent has a powerful impact on our emotions. Find out how many scents we can identify and how to use smell in retail stores.

Manufacturing and Product Design: Packaging and how work environments are designed, matter.

• Frito Lay studies with packaging. Packaging influences taste, find out how.
• Setting up different work environments for different purposes. What kind of environment do you want employees and yourself to work in? Soothing work environment? Safe environment? Agitating environment? A work environment that invites higher productivity?

Mentoring Activation Exercises

After listening, do the following:

• Read the articles by Terry Wu in the Mentoring Conversation Resources below.
• Neuromarketing Principles are why first impressions are lasting ones. Rethink how you prepare for initial customer meetings: from what you wear and what you serve to drink to what you sit on, music, and the scents you have in the room.
• Be an informed consumer by being mindful and aware of the subtle ways our decisions are being influenced. Notice how candidates influence voting, or how packaging influences your liking of the content within. Or, how you are influenced in relationships by smells and conversation and ambiance, and just about every other aspects of our lives. Notice where you are and what is going on. Another reason to focus in on the present moment.

Mentoring Help

• One-On-One Mentoring
• Check out a WeMentor Entrepreneurial Leadership and Mentoring LAB! Reinvent who you are while you redesign your business.
• Subscribe to this podcast.

Arm Yourself and Your Business with the New Science: Neuromarketing     Episode 177   Neuromarketing Services