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First impressions are where people find you. Crush the WeMeIUs syndrome and ditch generic language we use so often in company websites. It does not leave your audience with an accurate impression. Learn from David Mann, playwright, director, actor, and entrepreneur in the business of crafting simple messaging. He speaks of some juicy details to dispel myths around passion and can help you get to the central identity of your messaging in an uncanny way. DOWNLOAD
Is the language you use aligned with your core identity? Does your messaging reach your ideal end users or audience? This could be messaging for your website, or how you describe yourself at networking events, or messaging on printed material, or the way you relay key points during client interviews. Or, delivering your message using story techniques to secure a key executive position. David talks about this kind of messy creative work and how he sets boundaries that create freedom.
We discuss how you can tailor your messaging that is hot for your audience and shows you care about them. Get away from the logical approach that doesn’t solve cases nor get you clients, or a new position. You will answer the unspoken question your audience is pondering.
Like you, David is unique and wonderful. He delivers a message worth hearing, repeatedly.
After listening, do the following three WeMentor
Self-Leadership Activation Exercises:
- Take this risk:
Figure out from your audiences’ perspective, how you can help them. Imagine in advance what they need and include your audience in your messaging/story. Answer the question, how can I make it easy for my audience to engage with me or hire me?
- Apply Self-Compassion:
Figuring out messaging takes time. Give yourself a pat on the back for taking the above risk. Come back to the exercise because like David says, “clarity leads to empathy leads to action and a closed sale.”
- Welcome Appreciation: I already appreciate the effort you have put toward clarifying your language to fit with the audience you want to stay connected. Send me an email with your clarified message. I will give you feedback.
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Episode 215 Crush the WeMeIUs Syndrome David Mann
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Podcast Guest Mentor
David Mann brings his unique array of talents to every engagement. For over a decade, he has helped business leaders grow their companies and lawyers win cases – all by using language and performance techniques he has mastered as a professional theater artist.
For the first 20 years of David’s career, he wrote, directed, and performed live theater at internationally recognized institutions such as the Guthrie, Children’s Theater Company, and Great River Shakespeare Festival. In that time, he learned the art of connecting with an audience. He learned how precise language needs to have an impact. He learned how a dynamic stage presence is a combination of confidence and skill. And he learned how to teach those skills to other people so they can connect with audiences too. Then he discovered that messaging for marketing, sales, internal communication, and legal persuasion are all versions of the same thing – using words and delivery to engage people.
David has spent the past 15 years honing this craft. He has spoken nationwide at Fortune 500 companies. He has clarified messaging and presentation for a wide range of industries: finance, construction, medical devices, airlines, strategic planning, and IT. As a legal storytelling specialist, he has helped lawyers across the country recover millions for their clients in cases such as securities fraud, medical malpractice, wrongful death, defamation, and many more. He is on the adjunct faculty of Loyola School of Law in Chicago and the
National Institute for Trial Advocacy.
David is based in Minneapolis, Minnesota. 612-756-0200.
Episode 215: Crush the WeMeIUs Syndrome
Author: Nancy A. Meyer, M.A.
Nancy A. Meyer, M.A., is a seasoned entrepreneurial leader, business and life mentor/coach/teacher, podcaster, author, and certified mindfulness yoga and meditation integrator (she integrates those skill sets into everything). Nancy’s compassionate and collaborative approach reinforces resilience while maintaining accountable conversations supporting how you redefine your lead while redesigning your business. Nancy calls this “Dual Innovation Leadership.” Nancy founded WeMentor, inc. in 1992 to change the leadership in our country by providing emerging and existing business owners with mentoring in Dual Innovation Leadership. She has mentored thousands and is eager to work with you! Assert self-leadership and get started today! Clients say, “Nancy is a compelling, engaging, and ‘decipher the trees from the forest’ kind of mentor, speaker, and leader. A dedicated entrepreneurial leader and mentor who role models what she preaches. Her style and candor enrich the content she delivers and the results clients experience.” Nancy accepts people where they are while inspiring them to breakthrough into new dimensions: As an Entrepreneurial Leader (Innovator), As a Competent Business Owner (Practitioner) As a Mentor (Role Model) As a Spiritual Being and Self-Leadership Master! Start by subscribing to WeMentor Mondays with Nancy PODCAST. Join your peers and...
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