Episode Notes

Dan Oshinsky, an entrepreneurial journalist, knows how to capture our attention and build loyal audiences. He has had tremendous success at The New Yorker and Buzzfeed, driving over 250M clicks. With over 10 years of blogging and 850 posts, Dan has ideas for us about launching new ideas, publishing content, and building relationships through email.

You get a sense of Dan’s uniqueness with how he promotes Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email. His knack for being at the right place at the right time and how he sniffs out news opportunities are humorous and fascinating to listen to.

Dan grew up in Washington D.C., loving print newspapers and observing reporters. These observations led to understanding the difference between lazy reporters and excellent ones. At age 14, Dan got a tip from his father, who told him to email team owner Ted Leonsis and see if he could cover one of the Washington Capitals Hockey games. It worked. Dan got his first press pass and covered a game for his middle school paper. He learned that being a reporter has its perks and well-crafted emails unlock the gates to new relationships and valuable opportunities.

Curious serial creators have many ideas and new things to start, and Dan has started many. He even created new titles for himself. Director of Newsletters at Buzzfeed and The New Yorker helped him realize how to explore what works and what doesn’t work with content on a much larger scale and in an enormous playing field. Maybe it is time for you to explore a larger playground, or not. Enjoy our conversation. DOWNLOAD

NEXT STEP after listening: Challenge yourself and do the Conscious Attentive Leadership Mentoring (C.A.L.M.) Activities, below.