A steel case office desk, from her father, provided Joan Moser of Spoken Impact with inspiration as a girl to study and learn bookkeeping skills. Her Grandparents in Connecticut prompted a love of board games.
Her first job at age 13 was at the Old Log Theater in Excelsior, Minnesota. The oldest theater in the state. This job of host helped her adjust to the move from Connecticut to Minnesota.
Through watching start-up technology presentations, she discovered a rewarding niche, the business of public speaking and marketing communications coaching. She and her team of eight employees with recent new hire, her husband of 30 years, Mike Moser, have a knack for building on what works. They facilitate an understanding in clients of their strengths and coach them on how to bridge the gaps in their speaking abilities. They offer speaking classes and coaching to those early years in a career, mid-years of transition and change, and those in senior level positions who continue to expand their public speaking repertoire.
Joan opens this podcast with a Harvey MacKay quote, “This is the last time I’m going to talk.” Find out to what she is referring.
Keeping people connected to you while you are speaking to them is a skill. A common issue for new public speakers is information dumping. Joan and her team facilitate the mastery of what she calls the Adapted Styles of a Connected Communications leader. She describes the four styles: commanding, persuasive, influencing, and inspiring, and when to use them. Your audience matters. When is storytelling and metaphors needed? How do you motivate others to action? Which communication style is needed to shift thinking? How about speaking at senior meetings with Boards of Directors? Where does vulnerability serve you well? Are you an information dumper?
Joan’s motto: No matter where you are on the journey in your career, if you want to be a better speaker, we are there for you. www.spokenimpact.com
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Joan Moser. As the founder and President of Spoken Impact, Joan brings a unique talent mix of corporate communications and product marketing, public speaking development and business communications training to every assignment.
With more than 25 years of practical business world experience, Joan helps clients develop speeches and business presentations that zero in on the interests of the audience while creating content that addresses them in an engaging, memorable and persuasive way. As client Scott Ward said, “Your communication and coaching skills are as good as your excellent analytical skills.”
Prior to starting Spoken Impact in 2000, Joan ran marketing and training departments for a number of technology companies including Spanlink Communications, American Paging, Computer Network Technology, Aldata and I.C. System, Inc.
Joan has an MBA from the University of St. Thomas in New Business Ventures. She is the presentation coach for the MN Cup, an annual statewide competition for entrepreneurs and their breakthrough ideas. She is also the presentation coach for the Minnesota High Tech Association’s prestigious ACES Leadership program. In 2014, Joan founded the Business Edge Speaking Groups, an exciting new iterative business approach to becoming a better speaker.
Joan is a Board member of the MN Business Marketing Association. She is also a member of the National Speakers Association and regularly speaks at industry and association events.
Resources discussed during today’s mentoring conversation.
Harvey MacKay has written seven New York Times bestselling books, three reached #1, and two were named among the top 15 inspirational business books of all time – Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt.
The Mackay MBA of Selling in the Real World (November 2011) hit #1 on the Wall Street Journal business bestseller list and #2 on USA Today Money list. His books have sold 10 million copies in 80 countries and have been translated in 46 languages. Harvey is a nationally syndicated columnist whose weekly business advice appears in 100 newspapers and magazines around the country. He was named one of the top five speakers in the world by Toastmasters International and speaks to corporate audiences around the world. Harvey is chairman of the $100 million Mackay Mitchell Envelope Company in Minneapolis, which he founded in 1960. He and his wife, Carol Ann, reside in Paradise Valley.
Explore ways to increase confidence in public speaking, marketing, and communications:
- Check out Joan’s public speaking video library, spokenimpact.com.
- Join The Business Edge Speaking Group through Joan’s company. Or, attend the December 6th Communicating Change event.
- When preparing to speak publicly, think about ways to connect with the audience. Stay away from dumping too much information on them. Highlight and embellish the key take aways for the audience. Rely on copies of your content to fill in the details.
- Hire Spoken Impact to master the Adapted Styles of a Connected Communications leader.
Your Strengths and Bridging Public Speaking Gaps, Episode 49 www.spokenimpact.com
Next Monday’s Mentoring Conversation:
Kathy Flaminio of 1,000 Petals LLC will be in the studio. She is a trainer and consultant on the Science and Practice of Mindfulness and Movement. Kathy is the National Director of Training Development for Yoga Calm guiding over 8,000 professionals to integrate yoga-based movement, mindfulness, and social/emotional skills strategies into classrooms, hospitals, home care, and therapeutic settings.