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Iman Aghay showcases his business acumen with ideas to help you rethink how you are doing business. A personal example that almost cost Iman his life drives home this point to all leaders; IT IS NOT YOUR JOB TO SAVE PEOPLE MONEY! That statement caught me off guard. Every business owner I know offers discounts to save people money. Click or Tap to Download
What is he talking about? In our skillful discussion about real value, excellent service, packaging, and understanding your market, Iman lays out how to think about irresistible packaging ideas for three types of customers: interested, qualified, and committed customers/clients/end users. His packaging ideas are key to a modern business where launching products and services online through social media platforms is now common-place.
Business coaching has exploded in the United States. It is a $1B industry. Coaching has become so common people brag about having a coach. Why has this industry taken off? The marketplace is volatile. We need to be nimble as we evolve with society and its changing habits. Learning how to launch products and services online is critical to success and staying viable. Innovation is more sophisticated in today’s society. Leaders need help to revolutionize how they live, lead, mentor, and work. They also need more coping skills and emotional intelligence to address complex issues in today’s world.Iman shares lots of examples. Here are a few other concepts we talk about:
- How he became an international public speaker.
- How he stopped working like his Dad, discovered his passion, and focused in on his lifework.
- Creating an irresistible offer charging $3,000/hour and $75,000 for an event that will generate $1M. How do you know when you have created an irresistible offer?
- Lead Loss examples in retail.
- Mass production aspect to an irresistible offer, special exclusive offers, and scarcity.
- You are not in the business of convincing people to buy from you. People come to you for a specific result. They either see the value or not. You need to know your value and deliver excellence.
- An alternative method to business planning in service sectors that engage three top follower-ships: potential customers, promotional partners, and production partners.
- Figuring out a $1M idea. A million ways to make a million dollars. Quantity x quality x affordability ends up equaling a million-dollar idea. Depends on the size of the business. Apple should ask themselves if the idea is a $1B idea.
- Never focus on giving people the least costly product or service. Why?
- Service industries Iman sees who under-value their value the most.
- When to fire a customer/client/end user.
Iman’s advice to you:
OWN your greatness! Don’t doubt every decision you make. What you focus on expands. Focus on the customers you want and the services you desire to provide. You can make a massive difference in the world!
Mentoring Tips
Answer the following questions as you listen to Iman describe his life experiences:
- Iman’s First WeMentor Podcast Episode
- Search online and notice how other entrepreneurs are putting together irresistible packages and selling educational and coaching classes.
- Re-evaluate your marketing strategies. Do you need to design an irresistible package that reflects your value and delivery of excellent service? Create packages for your interested, qualified, and committed customers/clients/end users.
- Click to Join a WeMentor E.L.M. LAB
It Is Not Your Job To Save People Money, say what? Episode 114 Iman Aghay Success Road Academy
Resources
Podcast Guest Mentor
Iman Aghay. Iman Aghay is a serial entrepreneur, bestselling author, and international speaker. He founded Success Road Academy in 2010 which is one of the largest Information Marketing Training Centers in the world. He harnesses the power of the Internet and combines it with effective in-person marketing to help business owners grow their companies, and professionals position themselves as the go-to experts in their fields.
He is also the creator of “Ultimate Course Formula” which helps experts create and sell online courses with a simple step by step process in 60 days or less. Iman has worked with over 15,000 business owners in the past few years in his seminars, events, webinars, group coaching and one on one coaching sessions.
Iman is a TEDx speaker and has spoken on the stage over 400 times in the past few years in front of audiences of thousands of people. He has shared the stage with Gary Vaynerchuk, Dan Martell, Sean Stephenson, Ted McGrath, John Chow (#1 online marketing blogger in Canada) as well as presenters from the David Suzuki Foundation, Hootsuite, Yelp and many others.
Iman arrived in Vancouver in 2009 with limited knowledge of English, no network and no job. After studying the most successful businesses in the world, he created a marketing system that combined the most effective marketing strategies used by those businesses. He started his own company, applied his system and in a very short time:
- Founded Entrepreneurs International Network, which is a group of business networks in 5 countries in the world with over 20,000 members today.
- Founded the largest information marketing training centre in Canada, “Success Road Academy” with over 10,000 attendees to its events in the past 3 years.
- Taught his system and helped thousands of people to build successful businesses for themselves. Today he has clients from Courtney, Canada to Sidney, Australia
He has been featured on CBC radio, Shaw TV, Fox, CBS news, ABC, NBC and has made the cover of Immigrants Magazine. Iman’s passion is helping entrepreneurs to succeed. He won the People’s Choice Award for being one of the top 25 immigrants in Canada, and shares this honour with media mogul Peter Legge, Dragon’s Den star Robert Herjavec and John Furlong, CEO of Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games.
Episode 114: It Is Not Your Job To Save People Money, say what?
Author: Nancy A. Meyer, M.A.
Nancy A. Meyer, M.A., is a seasoned entrepreneurial leader, business and life mentor/coach/teacher, podcaster, author, and certified mindfulness yoga and meditation integrator (she integrates those skill sets into everything). Nancy’s compassionate and collaborative approach reinforces resilience while maintaining accountable conversations supporting how you redefine your lead while redesigning your business. Nancy calls this “Dual Innovation Leadership.” Nancy founded WeMentor, inc. in 1992 to change the leadership in our country by providing emerging and existing business owners with mentoring in Dual Innovation Leadership. She has mentored thousands and is eager to work with you! Assert self-leadership and get started today! Clients say, “Nancy is a compelling, engaging, and ‘decipher the trees from the forest’ kind of mentor, speaker, and leader. A dedicated entrepreneurial leader and mentor who role models what she preaches. Her style and candor enrich the content she delivers and the results clients experience.” Nancy accepts people where they are while inspiring them to breakthrough into new dimensions: As an Entrepreneurial Leader (Innovator), As a Competent Business Owner (Practitioner) As a Mentor (Role Model) As a Spiritual Being and Self-Leadership Master! Start by subscribing to WeMentor Mondays with Nancy PODCAST. Join your peers and...
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