First impressions are where people find you. Crush the WeMeIUs syndrome and ditch generic language we use so often in company websites. It does not leave your audience with an accurate impression. Learn from David Mann, playwright, director, actor, and entrepreneur in the business of crafting simple messaging. He speaks of some juicy details to dispel myths around passion and can help you get to the central identity of your messaging in an uncanny way. DOWNLOAD

Is the language you use aligned with your core identity? Does your messaging reach your ideal end users or audience? This could be messaging for your website, or how you describe yourself at networking events, or messaging on printed material, or the way you relay key points during client interviews. Or, delivering your message using story techniques to secure a key executive position. David talks about this kind of messy creative work and how he sets boundaries that create freedom.

We discuss how you can tailor your messaging that is hot for your audience and shows you care about them. Get away from the logical approach that doesn’t solve cases nor get you clients, or a new position. You will answer the unspoken question your audience is pondering.

Like you, David is unique and wonderful. He delivers a message worth hearing, repeatedly.

After listening, do the following three WeMentor
Self-Leadership Activation Exercises:

1. Take this risk:
   Figure out from your audiences’ perspective, how you can help them. Imagine in advance what they need and include your audience in your messaging/story. Answer the question, how can I make it easy for my audience to engage with me or hire me?

• Apply Self-Compassion:
  Figuring out messaging takes time. Give yourself a pat on the back for taking the above risk. Come back to the exercise because like David says, “clarity leads to empathy leads to action and a closed sale.”

• Welcome Appreciation: I already appreciate the effort you have put toward clarifying your language to fit with the audience you want to stay connected. Send me an email with your clarified message. I will give you feedback.

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Episode 215   Crush the WeMeIUs Syndrome     David Mann