Episode Notes

“As a kid growing up on a farm in midwestern Canada, Edmond Huot spent countless hours lost in imaginative storytelling, obsessing over all things relating to aviation, architecture, and illustration. His penchant for expressive design helped to lay a formative foundation for what would eventually blossom into a long career in brand advertising.” (Press Recent stories (forward-studio.co))

Edmond emerged as a creative director in a NYC-based company of 20+ advertising, design, and PR firms, working for clients like Honda, TD Bank, Expedia, Singapore Airlines, Microsoft, and Kenneth Cole Fashions. In 2016, he shifted gears to focus his time and attention on revisiting his childhood passion for aviation and built a practice area in the airline space with a partner.

Revisiting his childhood passion connected him with a longtime friend, Peter Clark, in a new way. Together, they formed an aviation-focused design firm partnership called Forward Studio. It isn’t often that we can have a childhood friendship evolve into a business partnership and entrepreneurial collaborator like Edmond found with his Canadian friend, Peter Clark. Through their collaboration and innovative thinking, they expanded their international airline branding and public relations studio work to include brand design, PR, media, advertising, and special events.

Recently, it occurred to Edmond that he could explore another dimension of himself outside of Forward Studio. In our podcast planning session, he said, “Every advertising campaign begins with sketches. I draw the sketches.” He began wondering if there was a market for his aviation drawings.

That curious question is where we find Edmond Huot in a creative space, stepping out of his linear career lane to examine the connections between art and aircraft. You will find out what he is learning.

Edmond is finding the ‘newness’ in his life transition at age 50. He is the creative director and design professional, putting himself, as the artist, on the front line. I especially love the free-flowing conversation and how Edmond explains his creative process.

He has a public relations project with a prominent aircraft manufacturer he cannot name, but he can tell us his idea and how he plans to integrate his art into a public event. It serves a dual purpose that satisfies his spiritual desires and emotional connection to his lifework.

Edmond describes the difference between commercial art and how he challenges himself as an artist, which he explores: “Commercial art doesn’t have the same virtues. Art, for the sake of art, has a greater purpose. And I believe some of our clients want to be aligned with that and not something that comes across as commercial.”

Edmond is taking the concept of “microcosms” and viewing it through the lens of airliners. He is fascinated with how untethered from the ground we are when we fly. The world is in motion and flux. “Art and aircraft have always inspired artists,” he says, explaining how artists have always been fascinated with flying and aircraft.

How do you think about your lifework through a dual purpose, as Edmond Huot describes it, or through another lens? Not only is it stimulating to ponder where spirituality, emotional connection, and pragmatism intersect with your lifework, but thinking this way can bring a deeper meaning to your work and life.  DOWNLOAD